Learn to manage social media business pages —from scratch!
This crash course introduces you to the tricks of the trade that seasoned social media managers use and have on assignment.
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Start your career as a freelance social media manager.
Understanding the role of social media in business
Conducting a social media audit
Defining social media objectives and KPIs
Identifying target audience and creating buyer personas
Developing a content strategy
Understanding the different types of social media content
Creating a content calendar
Writing effective social media copy
Designing graphics and visuals for social media
Creating videos for social media
Understanding the concept of online freelancing
Advantages and disadvantages of freelancing
Creating a professional freelancer profile
Tailoring your resume and cover letter for online freelancing
Building a strong personal brand as an online freelancer
Developing a unique value proposition
Utilizing social media and online platforms for self-promotion
Implementing effective marketing strategies to attract clients









